We create the tools you need to grow your business. With more than 30 years of experience in designing and writing award-winning marketing materials, you can be sure we will create materials that work hard for you. We examine the important questions that help to define your business. We explore goals, capabilities, existing customers, potential customers, competition, and opportunities. With that, we create the brand, sales materials, advertising, web, direct mail, and much more.
Logo/Brand - This is perhaps the most important component of your marketing. It should tell people who you are. It doesn't have to be fancy, it just has to be distinct.
Sales Materials - When a potential customer asks you for information, what do you give them? Whatever it is can make or break the sale. We design and write sales sheets, binders, folders, and brochures of every shape and configuration.
Advertising - Getting your message out to potential customers is key to developing new sales. We have experience in all forms of advertising so we can sort through everything that's available to find what's exactly right for you. We will create the ads that will get the attention you need for the highest return on your investment.
Direct Mail - Depending on your specific needs, direct mail is still a very viable option. We can create the mailer, buy the list or use your list, and handle all aspects of the mailing.
Email Marketing - If you have an email database you should be email marketing. For every dollar you spend there's a return of $38. It's the least expensive way to get more sales out of existing customers. We will write, design, and manage the sending and analyze the data from every mailing.
Websites - Developing a website doesn't have to be complicated or time-consuming. We've been creating websites since the very beginning. We focus on writing good content and designing pages that people want to look at. But most importantly, we support the overall brand and unique messaging that will make your company stand out.
Big Graphics - Nothing works better at delivering consumer impressions like vehicle graphics. If you are in a service-based industry, with trucks running up and down the freeway all day long, you need to have graphics on those vehicles that support who you are and what you sell. We can do wraps, vinyl signs, and anything else that can enhance a truck, van, bus, or billboard.
" I was one of the owners of a small lighting controls company. We had enormous capabilities, but could not see our way clear to present a solid message to the marketplace.
David helped us to see our essence and the value proposition that we uniquely provided to the marketplace. He changed our image and our views of how we were presenting our company. He managed our advertisements and all our published literature so that we were thematic and cohesive in our presentation to the electrical industry.
With David's help, we departed from the obscure to become a prominent player so that we were noticed and purchased by a Fortune 500 company."
Anthony Hanudel, PCI Lighting Controls